Grodziskie Beer is a legend of Polish brewing. That is why we were proud to design the packaging for resurrected after years brewery. In 2017 we were responsible for rebranding the visual identity of the brand ad the design of the new product line.
Beers brewed in new wave styles have a separate layout with an illustration showing a fragment of the Grodzisk map. Creation underlined the strong relationship between the brand and the city and emphasized that Grodziska White IPA and Grodziska APA are brewed in a small brewery.
A hand-drawn style of illustration and a less formal style strengthen the craft's positioning of the brand and bring to the brand’s world a lifestyle character – associated with the beer revolution in Poland.